GLOBAL WORK & TRAVEL

ongoing client

client profile

Global Work & Travel is one of the world's leading work and travel brands, having helped over 122,000 travellers turn their travel dreams into reality. I create the paid social ad creative for their Meta advertising, run against an annual budget of $3M.

what we did

Each creative is built to sell a specific destination and job type - a ski season in Japan, bar work in New Zealand, au pair placements in the US; translating the excitement of travel into a scroll-stopping, conversion-led ad. Copy and visual hierarchy are built around a clear offer and a single clear CTA, tested across multiple international markets simultaneously.

results + outcome

Top-performing ad creatives consistently achieved 27–51x ROAS, tracked weekly across campaigns for Canada, USA, Australia, UK, Japan, and Thailand markets
Repeatable performance ads across ski season, au pair, and working holiday campaigns showed a sustained pattern across different months and destinations

TOURS _ S _ B066 - V1 Vietnam 1x1 [example].png

TOURS _ S _ B065 V2 - Vietnam 1x1 [example].png

Australia Looks Good On YouArtboard 2.jpg

You’re Allowed To Want A Bigger Life 1x1.jpg

Before Life Gets Serious” Age-Window Urgency 1x1.jpg

Seasonal Countdown 2026 Spots Closing 1x1.jpg

Static_Generic_2027 Spots are Filling Fast 1x1.png

UK Early Bird – Fresh Concept (Multi-Destination WH)1x1.png