CLIENT PROFILEnotoxx. skin is a silicone anti-wrinkle patch brand that was brand new when I joined, with no existing following, no established content style. My role was to build their Instagram presence and digital identity from the ground up, managing both organic content and paid ad campaigns through Meta Business Suite.
WHAT WE DIDContent leaned into a witty, low-effort/high-standard tone that matched the product's promise: skincare for people who don't want a ten-step routine.
I managed the full content loop myself: launch campaign, organic posts, reels, community engagement, and paid ad campaigns, testing messaging around convenience and stress-free skincare.
RESULTS + OUTCOMEContent reached far beyond the brand's existing audience: of 23.7K total views, over two-thirds came from non-followers, showing organic content and ads were driving new discovery, not just engaging an existing base
Top-performing paid ads achieved a $0.51-0.54 cost per result
ANIMATED REELS