CLIENT PROFILE

Seol + Gold are a jewellery brand based in Brighton, UK. They aim to bring double-tap worthy goods that won’t break the bank, with a more is more mantra.

what we did

I conceptualised, shot, and edited a visually immersive underwater content series to prove the jewellery's durability in the most literal way possible: worn in water. Messaging targeted style-conscious, adventure-loving millennials and Gen Z, leaning into effortless luxury and everyday durability rather than precious, delicate stereotypes.

RESULTS + IMPACT

  • Achieved 3,000 views on TikTok from the underwater content series

  • Content was versatile enough for multi-channel use across Instagram, TikTok, web, and email, maximising consistency across the brand's presence

  • Full-service delivery from concept to final edit: conceptualisation, videography, photography, and editing, all handled independently

Stills
An underwater scene showing a fish with a yellow tail swimming near a coral reef, with bubbles surrounding it. Overlaid text reads 'SEOL + GOLD' in bright green and purple colors.
An underwater scene with a hand reaching out in the water. Text overlay reads 'SEOL + GOLD' in bright colors.
Close-up of a person in a pink bikini underwater, with the text 'SEOL + GOLD' overlaid in bright green and pink.
A person with rings on their fingers reaching into clear blue water with the text 'SEOL + GOLD' overlaid.
Text overlay reading 'SEOL + GOLD' on a blurred background of blue and green hues.
A person wearing goggles swimming in the ocean with a beach in the background. Overlaid text reads 'SEOL + GOLD' in bright colors.
Close-up of a person's face wearing swimming goggles, looking up towards the sky with snow on their head, with a bright sun and cloudy sky in the background, overlaid with the text 'SEOL + GOLD' in green and pink letters.
Woman swimming underwater in a pink bikini with the text 'SEO + GOLD' overlaid.
Text overlay on ocean background reading 'SEOL + GOLD' with a distant beach and sky. 
Video
Work featured on EDM, website, and blog.
A hand wearing silver rings is partially submerged in blue ocean water, showcasing ocean-proof silver jewelry.
Blog post cover image featuring a woman swimming underwater with goggles, with the text 'SEOL + GOLD' overlaid. The blog includes style guide tips like 'Just Keep Swimming' and is dated August 25, 2021.
Collection of jewelry pieces including earrings, rings, necklaces, and bracelets, with a promotional message about jewelry under 100 pounds.